Getting a new client can be difficult, especially if you’re just starting out. You might be wondering how to find them and the best ways to attract new clients. In this article, I’m going to give you an architect’s guide on getting new clients so that all of your marketing efforts can lead to better results.
Create a great website for your company.
This is the first impression that you make on your potential clients. It is very important to focus on creating a good website for yourself because it will be their first point of contact with you and how they view your company. A good website should include:
- Images and/or videos of your past work – if you have time or past experience include case studies with visuals from revit or other softwares
- Contact information such as phone number, email address, etc.
- Easy navigation so that visitors can find what they need quickly and efficiently.
- Pictures of you and your team to build trust
Make sure to be social.
You should be on social media. It can be a great resource for building your brand, staying relevant in your niche, and getting new clients. You should also be posting regularly to these channels as well. Posting regularly will show people that you’re active and engaged with your followers and that they can expect consistent content from you.
Be sure to share links to your website when appropriate (and always include them in the bio section of your Instagram profile). The more information about who you are and what kind of work you do that people have at their disposal, the better chance they’ll have at trusting their project in your hands! Also, this is an opportunity for potential clients who don’t necessarily know anything about architecture but might still want some of its benefits (like making money) to see another reason why this might be something worth pursuing.
Diversify the services you offer.
It’s important to diversify the services you offer via partnership. Don’t be afraid of over-specializing, but don’t limit yourself either. Offer a range of services so that when clients come in for one thing, they’ll also leave with an idea about what else can be done on their project. A good example is to provide a partner page where they can liaise with existing surveyors and contractors so that they can do their research on potential contractors or surveyors you’ve worked with. This can also bring in work from these partners who would come back to you to offer you enquiries from their clients.
Look at the verticals expansion of your service by partnering and vetting a set of contractors, planners, surveyors that you may use in your work. Showcase them if you have worked with them in the past and let your customers find them.
Clients may not like to be sold on services, they would like to educate themselves to the sale.
Publishing your portfolio and distributing it to the public
An online portfolio is another great way to showcase your best work without having access directly through an office visit first-hand—again helping widen the scope of potential customers since anyone within reach can see what kind of talent exists out there waiting to meet theirs
Keep in touch past clients and make them feel special.
Don’t forget to thank them for their business and make sure that you keep in touch with your past clients. Sending a holiday card, birthday card and congratulations card is a nice way of making them feel special and appreciated. I would also recommend sending sympathy cards when needed as well. You don’t want to risk your client pool being comprised of only people who have moved or died!
You should also consider using CRM (Customer Relationship Management) software as it makes staying in touch via email easy and keeps track of everything you might need from previous clients such as addresses, contact details etc.
Network, network, network!
The best way to get new clients is by networking. This means meeting people and introducing yourself, making a personal connection.
Another way of doing this is online, which you can do on LinkedIn or other social media platforms like Facebook and Twitter.
It’s important to remember that not all clients will come from networking; not every person you meet at a party or conference will be interested in hiring your firm right away! But it’s still worth the effort because down the road, they may recommend your practice to someone else who needs something similar done for them.
Look into creating a referral program.
Referral programs are a great way to get new clients. It can be used in many different industries. A referral program is essential when a business rewards its customers for bringing in new customers and increasing revenue for the company. In other words, if you refer someone to my business, I will reward you with money or discounts on future services/products we offer.
There are many ways to get new clients, you just need to find what suits you best
There are many ways to get new clients, you just need to find what suits you best. Don’t be afraid to try new things and don’t be afraid to ask for help. You should also never underestimate the power of word-of-mouth referrals from past clients or colleagues. If a client doesn’t have any references for you yet, try asking them if they would feel comfortable providing one in the future.
Getting new clients is a lot like dating. You need to find someone interested in your services and make sure that they are the right fit for your business. For this process to work properly, it’s important that you know how to sell yourself and what makes you stand out from other architects. If done correctly, you’ll be able to attract potential customers with ease!