Category: Architect

  • Top 10 ways promote your architectural firm

    1. Google ads

    Maximize your online visibility by leveraging Google ads. By targeting your ideal audience, you can attract potential clients who are actively searching for architectural services.

    2. Facebook ads

    Tap into the power of Facebook ads to reach a targeted audience. Unlike Google, Facebook allows you to target clients who may not be actively searching for architectural services but whose profile matches your customer target.

    3. Forum engagement

    Establish your firm as a thought leader by engaging with popular UK forums. Participate in productive discussions, provide valuable information, and subtly mention your firm to build credibility and attract potential clients.

    4. Content marketing

    Customers love getting free stuff. Content marketing provides value and builds quality relationships. Start an architectural blog, podcast, or vlog and cover topics that excite you as an architect and your target clientele.

    Customers love getting free stuff. Content marketing provides value and builds quality relationships. Start an architectural blog, podcast, or vlog and cover topics that excite you as an architect and your target clientele.

    5. Write white papers

    White papers are thorough reports that help readers gain deep understanding of a specific issue. This is a great way to demonstrate expertise and provide useful information to potential customers.

    White papers are thorough reports that help readers gain deep understanding of a specific issue. This is a great way to demonstrate expertise and provide useful information to potential customers.

    6. Business cards

    Not everything happens online. Develop a memorable and unique business card design that embodies the philosophy and mission of your firm.

    Not everything happens online. Develop a memorable and unique business card design that embodies the philosophy and mission of your firm.

    7. Professional organisations

    Mix and mingle with potential customers at organisations and societies like your local Chamber of Commerce, Rotaract, and the Lions Club. Engage in conversations, listen intently, and have business cards ready.

    8. Speaker Circuit

    Offer your expertise as a speaker to increase exposure for your business. Leverage your professional network within local organisations and the public sector for opportunities.

    9. Display Your Business

    Have your firm’s details professionally printed on your car to showcase your business and confidence.

    10. Free Consultations

    Offer free consultations and site visits to form personal connections with potential clients, provide recommendations, and start orders for implementation.

    Customers like freebies, such as free consultations and site visits.

    These services help form a personal connection with potential clients, making useful recommendations, and then offer to start an order for their implementation.

  • What is LIDAR?

    LIDAR, or Light Detection and Ranging, is a technology that allows devices to map their surroundings in real time. It’s also used to calculate precise distances between objects. This technology is used in self-driving cars and other autonomous vehicles to create 3D maps of the environment around them.

    LIDAR uses invisible light to measure distances to an object and positions around it.

    LIDAR uses invisible light to measure distances, similar to RADAR. However, in contrast to RADAR which uses radio waves and is limited by the sky and other materials that can block it, LIDAR uses laser beams. These beams of light are scanned over an environment so that an object’s distance from the source can be determined by calculating how long it takes for the beam to return after hitting its target. This technique can be used to measure 3D positions around objects (up/down/left/right), as well as determining whether or not something exists at all (yes/no).

    LIDAR can scan environments in real time and detect objects with high precision at short ranges (less than 100 meters). This makes it ideal for applications such as self-driving cars, where quick movements may prevent accurate radar readings from working properly.

    LIDAR can scan environments in real time and detect objects with high precision at short ranges (less than 100 meters).

    LIDAR, or Light Detection and Ranging, is a system of sensors, lasers and other technologies that create a 3D map of the environment.

    LIDAR, or Light Detection and Ranging, is a system of sensors, lasers and other technologies that create a 3D map of the environment. It allows autonomous vehicles to navigate safely and efficiently.

    LIDAR sensors work by sending out laser pulses in all directions. The time it takes for these pulses to reflect off objects in their path allows the sensor to calculate their distance from its current location.

    As these pulses bounce back at different intervals based on how far away they hit an object or surface, this information is used by computer vision software to create a detailed “point cloud” of what’s surrounding the vehicle.

    Self-driving cars, drones and augmented reality systems all use LIDAR for navigation.

    LIDAR is a technology that uses lasers to measure distances. It’s used in a variety of applications, including self-driving cars (which rely on it to map the world around them), drones and augmented reality systems (for navigation).

    LIDAR is a technology that uses lasers to measure distances.

    It’s used in a variety of applications, including self-driving cars (which rely on it to map the world around them), drones and augmented reality systems (for navigation).

    LIDAR works by firing millions of laser beams per second in all directions. The time it takes for the light to bounce off and return tells you how far away something is.

    This can be used to create detailed maps of buildings and streets—or detect objects like pedestrians or other vehicles—even when visibility is poor because it’s dark out or foggy.

    Cars have used camera-based driver assistance technology for years.

    Cars have used camera-based driver assistance technology for years.

    Camera-based driver assistance technology, like adaptive cruise control and lane departure warning, uses cameras to detect objects in front of your car.

    The camera calculates your relative distance from the object and adjusts your speed accordingly.

    It isn’t quite as sophisticated as LIDAR, but it’s a good start.

    If you’re interested in using LIDAR for self-driving cars or other applications where you need a high degree of accuracy and reliability, check out our full selection of products here: https://www.prismlaserproducts.com/Laser_Devices/Laser_Detectors/lidar_detector

    The Amazon Prime Air drone uses LIDAR to navigate in real time through trees and other obstacles, adjusting its flight path in real time.

    The Amazon Prime Air drone uses LIDAR to navigate in real time through trees and other obstacles, adjusting its flight path in real time. This is a key technology for autonomous vehicles that can see around them as they drive.

    Autonomous vehicles use LIDAR as part of their mapping strategy as they manoeuvre through traffic and unexpected objects.

    Autonomous vehicles use LIDAR as part of their mapping strategy as they manoeuvre through traffic and unexpected objects.

    LIDAR is also used by autonomous vehicles to map the environment and navigate, detect objects and obstacles, detect traffic signals and signs, detect lane markings, and detect other vehicles in its path. It’s an important technology that allows self-driving cars to see what’s happening around them in real-time.

    Transport trucks are also being equipped with driverless capabilities, including mapping technology from self-driving car manufacturers like Waymo.

    Transport trucks are also being equipped with driverless capabilities, including mapping technology from self-driving car manufacturers like Waymo.

    • Waymo is one of the leading manufacturers of autonomous vehicles.
    • Waymo has partnered with Uber to deploy its self-driving trucks on the road.
    • This technology allows “smart” devices to map their environments in real time.

      If you remember our previous discussion about how LIDAR is a type of radar that uses light instead of radio waves, you might be wondering why this technology is so important to the development of autonomous vehicles. The answer lies in the way that a LIDAR device can map its surroundings in real time. A drone equipped with LIDAR will be able to see not only where it’s going but also anything else around it—and that information can be used to keep the drone from crashing into things as it flies around.

      For self-driving cars and trucks, this type of data gathering is even more crucial; after all, these vehicles need all the information they can get before they hit public roads. And since humans aren’t good at reading maps (or road signs), having an automated system take care of navigation allows drivers and passengers alike to focus on other things—like having fun!

      Conclusion

      The technology is still in its early stages and will continue to develop over the next few years.

      LIDAR has already shown us that it can be used to create safer roads, better drone navigation and more efficient delivery systems.

      With more development, we could see even more uses for this amazing technology!

  • Step by step over on getting new clients for architects

    Converting and Engaging New Clients within the Architectural Field

    The architectural industry within the United Kingdom is extremely competitive. Therefore, employing the most effective sales and marketing techniques has never been more important. Optimising the customer experience goes far beyond the point of sale.

    One of the best ways to get clients and maintain their loyalty is to employ an ‘hourglass’ approach.

    Know

    The target market and demographic information need to be extremely relevant for an architectural firm.

    Tap into specific audience and present pertinent information to increase engagement and loyalty.

    Like

    How the architectural firm is presented is crucial. A consistent presentation across social media, newsletters, and emails is vital. The website should also be mobile-friendly and easily accessible on static computers. This will help the firm be viewed as a niche product, making potential clients more likely to engage and convert.

    Trust

    Trust

    In a highly competitive architectural market, building trust is essential. Case studies, testimonials, and client referrals are effective ways to establish trust. An architect must be considered an expert in their field, and a firm viewed as an authority is more likely to retain existing clients and attract new ones.

    Try

    Try

    While there’s no direct equivalent to a free trial in construction or engineering, architects can showcase their expertise through public seminars, interactive online presentations, trade fair attendance, or building tours. Displaying previous work demonstrates confidence and expertise, serving as a proactive form of marketing.

    Display Previous Work

    Displaying previous work illustrates confidence and expertise.

    This can also be viewed as a proactive form of traditional marketing.

    Buy

    BuyBuy

    A firm commitment to an upcoming construction project is indeed valuable, but the “buy” phase should provide specific contractual breakdowns, expected completion dates, professional consultancy (during each phase), and excellent levels of customer support.

    Repeat

    RepeatRepeat

    Client loyalty will also arise from timely engagement. Does the architectural firm send out regular newsletters? Are there discounts or other amenities offered to existing customers?

    Refer

    ReferRefer

    There should always be referral incentives to architectural clients and partners. In this manner, networking can be a powerful tool to increase branding awareness and reputation.

    Referral incentives to architectural clients and partners are crucial for increasing branding awareness and reputation through networking.

    Spreading the word about your services is critical to obtaining new clients.

    Combining referral incentives with effective marketing strategies leads to greater exposure and communications, ultimately resulting in a more successful presence within a niche market.

    The hourglass model prioritizes both client experience and sales, unlike other industries where success is heavily based on customer satisfaction rather than one-off purchases.

    These approaches provide additional tools for marketing strategies to guarantee a steady and reliable customer base.

  • How a CRM tool can help architects increase their sales

    There are plenty of ways an architect may use Customer Relationship Management tools to improve his or her marketing, get clients and increase income. Improving customer relationships is a perfect way to build more sales because a lot depends on repeat business in this business. Plus, if you analyze your interaction with customers and how you turn a lead into a sale, then you can improve your process to convert more people in the long run.

    Use it to gather data about your customers

    Use it to gather data about your customers. The CRM tools have metrics that can be recorded and analyzed for use later. Knowing more about your customers, their buying habits and your interaction with them will help you target them in the future. Track your leads and conversions and use the data to improve your process so you covert more and lose less.

    It makes being a customer easier

    When a company has got its act together, it becomes easier to be a customer. Interaction between the customer and the company becomes smoother and more pleasant for the customer. If you use the software correctly between you and your client, it helps build better relationships both now and in the future.

    Maintain frequent contact with your customers

    architect, you will probably have a smaller pool of clients, and keeping in contact with those few people on a frequent basis may be a good idea (if not vital to your success). Keeping in touch with your best customers is going to help keep your business afloat as you keep looking for more customers. Keeping the ones you have is vitally important if you want to grow your business as opposed to just treading water.

    Use a loyalty program to reward loyal customers

    Since you have a smaller group of clients, it could be a good idea to start a loyalty process. A relationship-marketing platform may help you do that a little more easily and professionally. Keep up with your most loyal and important customers and keep a look out for changes. You may be able to catch them in the process of being romanced by another company.

    Since you have a smaller group of clients, it could be a good idea to start a loyalty process. A relationship-marketing platform may help you do that a little more easily and professionally. Keep up with your most loyal and important customers and keep a look out for changes. You may be able to catch them in the process of being romanced by another company.

    Streamline your process for increased sales productivity

    Simply making your business and selling process a little faster is going to help improve sales productivity. As you move the customer from interest to the purchase, you can skip through each step easily without unneeded delays.

    Simply making your business and selling process a little faster is going to help improve sales productivity. As you move the customer from interest to the purchase, you can skip through each step easily without unneeded delays.

    Streamline and lower costs

    If you can use the tools at hand to improve and streamline your business, then it may help you lower your costs and your prices. Maybe it will shave a few hours per week off your customer interfacing time or selling cultivation and processing times.

    Improve business efficiency and lower costs

    Get feedback with CRM tools. A little bit of data collected with the help of CRM tools may be just what a professional needs.

    Enable easier sharing and partnering

    Enable easier sharing and partnering. The whole process of working with customer relationship tools, especially online means that file sharing and such becomes a lot easier. Partnering becomes easier too as other companies and other people can work on your behalf and they get access to just as many resources as your other staff.
    Try a company such as https://www.contactually.com/ or Freshsales. They both offer customer relationship management with cloud services.