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How to write your land surveying business’ long term strategy?

A long-term strategic plan is a document that outlines what your business wants to be in the future. If you’re not sure where you want your business to go, it can be difficult to know what steps you should take today. By creating a long-term strategy and writing it down, you’ll have an easy reference point when making decisions about the next few years of your company’s life.

This is useful to also develop your short term business strategy. It will help you guide on what resources and investments are needed to achieve your business’ vision.

Understand your business’ vision and mission.

A vision and mission statement are a company’s overarching goals. They should be short, clear, and easy to remember.

A good vision and mission statement will explain what you want your business to achieve in the long term, as well as what you strive for on a daily basis. You should include any values or beliefs that you consider important in your business here.

For example: “Vision: We aim to become the most admired global brand by 2020.” Or: “Mission: To provide our customers with the best products at competitive prices.”

Analyze your current situation.

In order to create a long-term strategy, you need to understand your current situation. Understanding your current situation will help you make better decisions and create a better plan, which in turn will help focus on the right things.

If you have nothing at the moment you can always look at assuming what you want to work with with the investment that you’ll be putting into your land surveying business. Any strategy will be thrown out of the window within the first day of dealing with customers. What you assume is just a hypothesis and you have to do a lot of course correction.

For us at Icelabz we’re cornering the market on domestic clients rather than large enterprise as there is this need in the market to produce measured surveys for domestic clients.

Define your core values.

In the next step, you must define your core values. What are the core values of your business? How do they help you achieve your goals? How do they impact your employees and customers? And so on.

Once you have defined your core values, write them down in a document. I prefer using Evernote, coda.io or notion app to put things together and refer to them. Do not move onto another step until this is done. If there are any gaps in your reasoning or logic, now is the time to address those issues head-on before moving forward with defining your strategy.

Create a SWOT analysis.

A SWOT analysis is a good place to start. This is a tool that can help you identify the strengths and weaknesses of your business, as well as the opportunities and threats it faces. Strengths are internal factors, such as a loyal customer base or an employee with great ideas for improving efficiency in your company’s operations. Weaknesses are also internal factors—for example, if you have difficulty collecting payments from customers on time or consistently sending invoices to clients due to lack of resources at your disposal (perhaps because of high turnover rate).

Opportunities are external factors: perhaps your industry has recently seen an influx of competitors; they may be stealing some of your customers’ attention away from you! On the other hand, threats could include economic downturns or new technology being developed—this might mean it’s time for all businesses in this field to rethink what they do best so that they’re not left behind when competition heats up again!

If there was ever any doubt whether SWOT analyses can help us find solutions to problems…

Set goals and objectives.

You’ll want to set goals and objectives that are challenging but achievable. These goals should be specific, measurable and time-bound. They should also align with your business’ values.

For example, if you value sustainability, then one of your goals might be to reduce energy consumption by 20% in three years’ time.

Or in general you can state that you want to make £1m in 5 years with a 12% profit margin.

Goals have to be realistic: if you’re planning for rapid growth (which is good), don’t make it so rapid that it’s impossible for you or your company to achieve. And goals need a deadline: when will these things happen?

You really have to think about the budget and runway you have to achieve this, anything in business needs investment and you need to see if you have enough of it to grow that quick and that fast. It is always best to start small and achieve them.

Choose what actions you’ll execute toward those goals and objectives.

In order to achieve the goals that you’ve set, you’ll have to do some planning. To do this, you need to define what exactly your goals are and choose the actions that will help you reach them.

First and foremost, make sure that your goal is realistic—if it isn’t achievable or obtainable within a reasonable amount of time (think 3-6 months), then it’s not worth setting as a goal. Also be sure that whatever it is, there’s an actual problem being solved by achieving it. If there isn’t any issue with things as they are now, then don’t try changing them for no reason. Finally – be ambitious! You can always revise later if needed once everything has been laid out on paper in front of us:

Let’s say I want to lose weight so I’m healthier overall; by doing so I’ll feel more energetic and stronger during my workouts which lets me burn more calories while exercising at home (or wherever else). This means my body will become slimmer over time while still being able create healthy cells without damaging muscle mass or increasing fat deposits around my midsection where they shouldn’t be located.

Create a timeline for your strategy.

Once you’ve identified your business goals and developed the roadmap to achieve them, it’s time to create a timeline.

Create a timeline for your strategy with the following steps:

Define what you want to achieve in the short term (1-2 years) and long term (5-10 years).
Identify your goals, objectives and actions.
Decide on the specific steps you need to take in order to reach these goals and objectives.
Create a timeline for each step that includes who will be responsible for each action item and when it will be completed by.

Share your strategy with your team members.

Now that you have a plan in place, your team needs to know about it. In fact, getting buy-in from your team is as important as writing the strategy itself. So, how do you make sure everyone understands and agrees with what’s written?

Hold regular meetings where you discuss and review the strategy document with each member of your team. This can be done in a number of ways:

Meetings where everyone talks about their own goals for the next quarter or year (this allows for some time for reflection)
One-on-one meetings with members who are new to the organization

A long-term strategic plan will help set you up for success in the future.

A long-term strategic plan will help set you up for success in the future. It’s a big, broad vision of where you want to take your company and what that looks like.

A long-term strategic plan is used by companies and organizations to look at their goals over time and how they can meet them through specific actions. A business’ strategy helps define who it wants to be as well as its purpose for existing in the first place – so it’s really important! The strategy should reflect what your company thinks about itself (values), where it’s going (vision) and how it’ll get there (objectives).

Conclusion

As you can see, creating a long-term strategic plan isn’t easy. But it’s worth the effort and can be a very rewarding experience. Once you’ve completed your plan, share it with your team members so they understand what their roles are in achieving the goals and objectives that have been outlined by the company. You’ll want to revisit this plan regularly as things change over time; however, having this document will help keep everyone focused on what needs doing now as well as later down the road!

An Architect’s guide on getting new clients

Getting a new client can be difficult, especially if you’re just starting out. You might be wondering how to find them and the best ways to attract new clients. In this article, I’m going to give you an architect’s guide on getting new clients so that all of your marketing efforts can lead to better results.

Create a great website for your company.

This is the first impression that you make on your potential clients. It is very important to focus on creating a good website for yourself because it will be their first point of contact with you and how they view your company. A good website should include:

Images and/or videos of your past work – if you have time or past experience include case studies with visuals from revit or other softwares
Contact information such as phone number, email address, etc.
Easy navigation so that visitors can find what they need quickly and efficiently.
Pictures of you and your team to build trust

You should be on social media. It can be a great resource for building your brand, staying relevant in your niche, and getting new clients. You should also be posting regularly to these channels as well. Posting regularly will show people that you’re active and engaged with your followers and that they can expect consistent content from you.

Be sure to share links to your website when appropriate (and always include them in the bio section of your Instagram profile). The more information about who you are and what kind of work you do that people have at their disposal, the better chance they’ll have at trusting their project in your hands! Also, this is an opportunity for potential clients who don’t necessarily know anything about architecture but might still want some of its benefits (like making money) to see another reason why this might be something worth pursuing.

Diversify the services you offer.

It’s important to diversify the services you offer via partnership. Don’t be afraid of over-specializing, but don’t limit yourself either. Offer a range of services so that when clients come in for one thing, they’ll also leave with an idea about what else can be done on their project. A good example is to provide a partner page where they can liaise with existing surveyors and contractors so that they can do their research on potential contractors or surveyors you’ve worked with. This can also bring in work from these partners who would come back to you to offer you enquiries from their clients.

Look at the verticals expansion of your service by partnering and vetting a set of contractors, planners, surveyors that you may use in your work. Showcase them if you have worked with them in the past and let your customers find them.

Clients may not like to be sold on services, they would like to educate themselves to the sale.

Publishing your portfolio and distributing it to the public

An online portfolio is another great way to showcase your best work without having access directly through an office visit first-hand—again helping widen the scope of potential customers since anyone within reach can see what kind of talent exists out there waiting to meet theirs

Keep in touch past clients and make them feel special.

Don’t forget to thank them for their business and make sure that you keep in touch with your past clients. Sending a holiday card, birthday card and congratulations card is a nice way of making them feel special and appreciated. I would also recommend sending sympathy cards when needed as well. You don’t want to risk your client pool being comprised of only people who have moved or died!

You should also consider using CRM (Customer Relationship Management) software as it makes staying in touch via email easy and keeps track of everything you might need from previous clients such as addresses, contact details etc.

Network, network, network!

The best way to get new clients is by networking. This means meeting people and introducing yourself, making a personal connection.

Another way of doing this is online, which you can do on LinkedIn or other social media platforms like Facebook and Twitter.

It’s important to remember that not all clients will come from networking; not every person you meet at a party or conference will be interested in hiring your firm right away! But it’s still worth the effort because down the road, they may recommend your practice to someone else who needs something similar done for them.

Look into creating a referral program.

Referral programs are a great way to get new clients. It can be used in many different industries. A referral program is essential when a business rewards its customers for bringing in new customers and increasing revenue for the company. In other words, if you refer someone to my business, I will reward you with money or discounts on future services/products we offer.

There are many ways to get new clients, you just need to find what suits you best

There are many ways to get new clients, you just need to find what suits you best. Don’t be afraid to try new things and don’t be afraid to ask for help. You should also never underestimate the power of word-of-mouth referrals from past clients or colleagues. If a client doesn’t have any references for you yet, try asking them if they would feel comfortable providing one in the future.

Getting new clients is a lot like dating. You need to find someone interested in your services and make sure that they are the right fit for your business. For this process to work properly, it’s important that you know how to sell yourself and what makes you stand out from other architects. If done correctly, you’ll be able to attract potential customers with ease!

Benefits of using a CRM for Land Surveying company

As a director of a land surveying company, you already have your hands full with all of the work that comes with running a business. Finding time to enter data into an outdated or non-existent CRM system can be frustrating and time-consuming. A CRM is a software system that allows you to store important information about clients, leads and prospects. This information can then be accessed when needed throughout the course of your relationship with them.

A CRM is essential for any growing business.

A CRM is essential for any growing business. It helps you keep track of clients, leads, and other information so you can stay organized and increase productivity. Here are just a few reasons why:

A CRM helps you manage your client list by creating profiles for each one, allowing you to store important information such as contact info, project details, etc. This will make it easier for your team members to collaborate on projects and research potential leads/clients.
With a CRM like HubSpot Sales or FreshSales, it’s easy to set up automated emails based on certain triggers or events that happen in the system. For example: if someone fills out their contact form but doesn’t hear back from us within 48 hours, then automatically send them an email asking if there was anything else we could do to help them out with their project or if they would be interested in another service we offer at our company (see below). This helps us stay top-of-mind when they need us again!
It helps you build a relationship with your customers and grow your network, especially when reaching out to new clients.

Less time spent on data entry

Data entry is a tedious, monotonous task that can be difficult to get right. A CRM ensures the accuracy of your data and eliminates the need for manual input by using templates and auto-fill functions. Your time on data entry will be greatly reduced, allowing you to spend more time on productive work.

In addition to saving time with data entry, CRMs reduce the number of administrative tasks your team needs to complete. This can help save you money because it means less staff time spent completing these tasks and more opportunities for paying clients in the future.

As well as cutting down on admin work, a CRM can help save time during meetings by ensuring everyone has access to relevant information at any given point in their calendar.

Ability to track phone calls, emails and meetings with clients and potential clients

CRM systems make tracking phone calls, emails and meetings with clients and potential clients easy. This data lets you see who your most important customers are, what sales leads are being generated, which customer support issues you’re dealing with, and how satisfied your customers are.

You can also use CRM software to track the effectiveness of your marketing activities, such as email campaigns or social media posts. This information is valuable when planning future marketing campaigns because it provides insight into what kind of content resonates best with your target audience.

Finally, CRMs can provide you with insights into business development efforts such as networking events held by other companies in the industry or attendance at conventions related to land surveying services. Once again, this data will help inform future business development strategies for building engagement within the community around land surveying services.

CRM is an essential tool for any growing business. The ability to track phone calls, emails and meetings with clients and potential clients will save you time in future. With a CRM, you can make sure that you do not miss out on any important information from client enquiry or from existing relationships.