How to calculate the cost of a measured survey?

In this video I explain how to calculate the cost of a measured survey and the consideration taken to produce a quote using a 3D scanner or Total station.

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Transcript of the video

[00:00:00] Bhavesh Ramburn: Today I’m gonna show you how to work out the cost of a measured survey. For this example, we will start with a specification of, say, floor plans. There’s two of them, and area is say, a hundred square and we need one section. and say three elevation.

[00:00:33] And we also need one topo graphical survey and of roughly say, 1,200 square. So it’s a fairly large project with two floor plans, one section three elevations, and a topographical survey. Now the first thing we want to do is start pricing [00:01:00] the amount of time it would take to do the surveys. So normally, A surveyor could do roughly

[00:01:13] 600 square meters a day per survey project. So what we’ll do is, because there’s two floor plans that works out two, 200 square, but you have to also consider. You gotta pick up the externals of the property, which would be picked up in a topographical survey. Just as a reminder, this is a calculation base for a 3D scan of the property, so the quality is quite high.

[00:01:45] So. for this example, we’ll go from high to low based on my experience pricing, the measured surveys. So we would have a surveyor we’ll count as a day, [00:02:00] roughly a survey as cost in terms of employment. Cost is between. 24 to 35,000. So what I’m gonna do is do 30,000 divided by 220 to work out the daily cost of the individual, which is around hundred 36.

[00:02:22] For the purpose of this exercise, we will wrap around it after two or around 150. This includes additional costs that the business incurs such as. Personal protective equipment and other fees associated with surveyor.

[00:02:44] So, because it’s gonna take him roughly a day, because we work out roughly around 600 to 500 square a day. So that’s gonna be this times this. Now the other thing that he needs [00:03:00] is his equipment. So the 3D scanner costs on hire by, say, Sunbelt is around 350 pounds a day to 400 pounds, depending if you are running through a company or not.

[00:03:17] And your credit score. The current going rate for faro scanner is around 350 or around those mark in terms of material he wouldn’t need as such material, but a travel expense. In terms of other costs. So to travel to sites, say it’s within, you know, 20 to 40 miles. We’ll give him an allowance of let’s say 20 pounds a day.

[00:03:46] To roughly allocate his fuel to also cover for parking expenses. So let’s, let’s give it travel expense. I’ll say one [00:04:00] sum of, let’s be a bit more generous around 30 pounds a day, which is within a reasonable amount.

[00:04:13] So the next thing that we want to do is also work out how long it’s gonna take the process. So undertaking in a survey of using a 3D scanner would require a registration engineer of roughly. Looking at the size of it, so 400, the 200 square plus the topographical survey, it would take him around three to four hours.

[00:04:49] So we’ll just say four hours to complete. And one thing I’ve forgot to calculate is the topographical survey [00:05:00] because we’re taking 200 plus 2003 by 600. It would roughly be two engineers in that sense because. Ideally you can do around 700 to 800, so let’s call it 800 for now. So we’ll take in one day, two and a bit days to work out.

[00:05:32] So what I’m gonna do is put in for two surveyors with the equipment to do the job for that particular activity and. The other thing is going back to registration engineer. So registration engineer is around say 25 to 30,000. So we’ll put in 28,000 divided by two 20. [00:06:00] So we’ll call it one 30 for this example and.

[00:06:06] I forgot to divide this by nine eight hours. So this is the hours that we’ll be charged against and cad technician time or CAD time. So we can use this five by eight. So it, it’s roughly this figure per hour. For t he cad time to undertake the works. So the other thing we’ll probably have is s a profit I’ve put in 20%, which is fairly reasonable for a small to medium size surveying firm.

[00:06:44] The CAD time it will depend on the number of plans . So let’s clear this up. Hours for drawing. So normally a floor plan would take three to four hours, depending on the complexity and the [00:07:00] amount of rooms in that floor plan. So if it, let’s just say it is just standard two to three room, it would take the surveyor three to four hours.

[00:07:11] So we’ll just put four hours as a max. Again, elevation sections, but photo photographical survey might take a a bit more time depending on the features. So I’m gonna do take this times. The remainder. Then we’ll just sum this up. So I’ve got 29 hours to complete the drawing. So that’s the cost so far now with quality assurance.

[00:07:43] So would normally allow for an hour to two hours on this. So we’ll put this in there. So, And that will be the estimated cost of this. The computer and other consumables such as [00:08:00] electricity will be covered in your overheads . So hence that’s why we feel this will be fairly generous at the 20% mark to cover the operating cost of the business. So looking at this, you can range your cost to one point 5K, and with the inclusion of v a t will be 1,900. Now, this is of a high quality, and you’ll get a lot of the details, but let’s say we redo. Quotation with a lot less detail and different methodologies, so without a 3D scanner.

[00:08:41] So let’s start this at a medium to not low, but I would say adequate enough. So let’s.

[00:08:58] Of, so a [00:09:00] total station hire per week. So one a week. So let’s keep it as a day is around 400 a week. So divided by five, you get daily cost of 80 pounds. Now with this, the output changes drastically because now you’re spending a bit more time on site to do the work. So in terms of topographical survey output for my high level estimates, you could do this within so I think they can do around 600, 700 square day.

[00:09:46] So I’ll keep it at 600. Square. But the floor plans now because they are doing it with a mix of total station and a dis meter. Now the purchase [00:10:00] of this equipment is a lot less, so we’ll keep it as 400 divided by two 20, which is the day it is roughly what you’ll get if you purchase it. But if you hire it out, it’d be around 12 to 20 pounds a week.

[00:10:20] So let’s do five. So this is roughly what’s gonna cost you per week. And this is per this diameter. Now because the output you won’t need a registration engineer. The cost of labor would shorten. You do need the quality assurance and you do need some cad time for the surveys Now, for output for the plan.

[00:10:45] It takes a lot. It’s a lot different. So usually it would take I believe it was. 202, so 90 [00:11:00] times three. So roughly 270 square a day depending on a, you know, average property. So that’s two 70. . And now the problem with the sections, it does take a lot more time. So again depending on the number of sections that you are doing, you will probably spend over four or five hours on there per.

[00:11:32] Section elevation would take at least three to four hours. Now, because they’re not based on square meters, you need to calculate it slightly differently. So I would allow a generous three hours for the elevation. Generous, four hours for the. Section because of the complexity and just calculation of them, you can it [00:12:00] does get reduced if it’s an easy one.

[00:12:02] So, You can pick it up just based on the floor plan. Ideally, it’s best to identify it and annotate your section on the day of the survey. So this is kind of a risk factor within this, because I would leave someone to focus solely to do section or. and floor plan. So we did say around two 70. So I would say a full eight to nine hour day.

[00:12:34] Because we’re doing 200 and the topo, we would say two full day. So that would be eight. Then that would be.

[00:12:50] That much, and that’s based on one person. So this is a total amount of hours to do the job. So it is [00:13:00] fairly high number, but the way it works out is that would be roughly the same there dated of station.

[00:13:15] So let’s just call it four days. And as you can see, the calculation roughly comes out the same. However, you’ll be spending a lot more time on site to do the survey. , and that’s something that needs to just be considered when undertaking the survey. Now already they’re doing the survey on site with the cad element of the work because they’re doing the survey and sketches on site, it’ll be a lot less.

[00:13:46] So we did work out roughly a 30 I think 20 to 30% reduction in terms of the hours spent on the drawings, but there is still a substantial amount so, [00:14:00] our, you know, very conservative just put reduction of 15 on there. And, you know, the cost differences from the 1.5 to 1.4 isn’t a massive change, but the quality is Is, I would say a lot more reasonable than usual and you’ll still get a good fundamental survey outfit for your planning permission.

[00:14:30] Now that you’ve understood the calculation, you can play around with this spreadsheet that I will share in the post so you can understand how I’ve worked it out. And you can put some figures. these two play around with, and it was, it’s quite good and gives you a very good indication of how much things cost and you can work it out yourself to budget [00:15:00] your project.

[00:15:01] So I hope this helps you, gives you a good understanding of costing a project now. If you have any questions, please do not hesitate to leave a comment on this video.

Top 10 ways promote your architectural firm

So, you took the big step that every architect dreams of and founded your very own firm? Congratulations! If you had it in you to make this move, then you definitely have what it takes to survive in this cut-throat, competitive line of business. Here are the top ten ways to get the buzz out and acquire clients effectively.

1. Google ads

There is nothing more potent than hooking up with the world’s most powerful search engine. With Google, you will place yourself at the fingertips of people who actively search for your services.

2. Facebook ads

Like Google, Facebook has all the necessary resources to provide you with excellently targeted promotion. Unlike Google, it will cover the passive market segment and let you get clients who might not be actively looking for architectural services at the moment but whose profile matches your customer target.

3. Forum engagement

Get acquainted with the popular UK forums which contain dedicated architectural section and active threads. Engage in productive discussions, provide forum participants with good information and tips, and mention your firm. Focus on post quality and do not hit the promo message too hard.

4. Content marketing

Customers love getting free stuff, and content marketing is a great way to provide them with value and build quality relationships with them. Start an architectural blog, podcast, or vlog and cover topics which excite you as an architect and which would be of interest to your target clientele. Do not be afraid to play with formats and mix it up!

5. Write white papers

A special kind of content marketing, white papers are thorough reports written by an expert (that means you!) which help readers gain deep understanding of a specific issue or make an informed decision. This is a great way to demonstrate expertise in your strong suites, provide useful information to potential customers, and pave the way to winning their trust and their business.

6. Business cards

Not everything happens online, you know. Work closely with a printer to develop a memorable and unique business card design which embodies the philosophy and mission of your firm. Transfer the colour scheme and fonts to your official letterhead as well to build a consistent brand.

7. Professional organisations

Mix and mingle at meetings of organisations and societies where potential customers are. Anything from your local Chamber of Commerce to Rotaract and the Lions Club is fair game. Get involved in a couple of those societies, strike up conversations, listen intently, and always have a business card ready to hand out.

8. Speaker circuit

Volunteer your services as a speaker to get exposure for your expertise as well as your firm. Again, your networking within professional circles, local organisations, and the public sector should grant you many such opportunities. You will benefit from the exposure and name recognition – customers will remember your business much better if they encounter it “face to face”.

9. Dress your car to impress

If you drive around town a lot, it will pay off to have your firm’s details professionally printed on its sides. Proudly displaying your business like that also reflects your confidence and integrity – your potential clients will appreciate that!

10 . Free consultations

As we said before, customers like freebies. Apart from providing useful information in writing, you can also offer free consultations and site visits. It is a great way to form a personal connection with potential clients, make useful recommendations, and then offer to start an order for their implementation.

Top 5 requirements architects forgets to look out for

Part of an architect’s role is to convince a client that they are the best person for the job. The design brief helps them see the finished project in its entirety, but also provides clients with a sense of scale in terms of time and money. To avoid any problems mid-development, it is essential to set out the requirements accurately and clearly establish what you plan to achieve. Getting things pinned down from the start avoids disagreements at a later stage and the possibility of a formal dispute. Excellent communication is always the best way of guaranteeing a good working relationship.

Be honest about deadlines and phases of development

A detailed brief should include a breakdown of the work that is to be completed, along with a schedule of what stage will be happening when. This gets everyone started with a clear idea of what to expect. Clients appreciate clarity when it comes to deadlines, so always bear in mind the amount of time each stage will take, from the initial consultations, to the engineers survey, to the build being habitable.

Disagreeing with a client over an aspect of their project can present something of a dilemma, however if there are any challenges that cannot be overcome, it is vital to inform them of these impossibilities. Designers can be inventive and suggest changes where appropriate, but your professional judgement will tell you when something is completely unfeasible.

Agree on a realistic budget with your client

When you know what a client’s budget is for any given project, you can tell them what is possible. Many people are keen to extend their home rather than move, so they may be taking out a second mortgage or home improvement loan. Nevertheless, despite having access to money some clients will still be reticent to talk about final figures. Make it clear that you need to assess exactly what is possible before you start to draw up plans, and point out that they may be pleasantly surprised!

Discuss the quality of a build in the early stages

Ask a client to compile a look book filled with photos of work they like and ideas that reflect their vision. You can put your professional slant on the plans, but at the same time demonstrate that you understand what they are trying to achieve. It’s sensible to make every design decision before work begins, as changing things on site can set back the build.

Ensuring you get paid and requesting a retainer fee

The amount architects charge and which services they charge for can be confusing to a lay person. There are no set charges and no one method of billing, it depends on the type of project and the amount of time you will have to devote to it. When weeks run into months it makes sense to negotiate a retainer-fee, this is then applied to the final invoice when a project is complete.

To safeguard the rest of your fee, establish a payment schedule from the start and maintain a close relationship throughout. Be alert for any issues that could result in a delayed payment, or non-payment, and tackle them before they escalate.

Managing the build and employing contractors

As a designer, you are not usually responsible for employing contractors or floor plan experts like measured building surveyors, but you can recommend a trusted firm.

When it comes to dealing with a builder on site, many clients would prefer not to and will pay you to manage the entire project. If you do take on this responsibility, you’ll need to check and sign off each stage of the work before the builder is paid.

How a CRM tool can help architects increase their sales

There are plenty of ways an architect may use Customer Relationship Management tools to improve his or her marketing, get clients and increase income. Improving customer relationships is a perfect way to build more sales because a lot depends on repeat business in this business. Plus, if you analyze your interaction with customers and how you turn a lead into a sale, then you can improve your process to convert more people in the long run.

Use it to gather data about your customers

The CRM tools have metrics that can be recorded and analyzed for use later. Knowing more about your customers, their buying habits and your interaction with them will help you target them in the future. Track your leads and conversions and use the data to improve your process so you covert more and lose less. The more you know about your customers, then the higher the probability that you will be able to exploit that knowledge to increase your income.

It makes being a customer easier

When a company has got its act together, it becomes easier to be a customer. Interaction between the customer and the company becomes smoother and more pleasant for the customer. If you use the software correctly between you and your client, it helps build better relationships both now and in the future.

Maintain frequent contact with your customers

As an architect, you will probably have a smaller pool of clients, and keeping in contact with those few people on a frequent basis may be a good idea (if not vital to your success). Keeping in touch with your best customers is going to help keep your business afloat as you keep looking for more customers. Keeping the ones you have is vitally important if you want to grow your business as opposed to just treading water.

Use a loyalty program to reward loyal customers

Since you have a smaller group of clients, it could be a good idea to start a loyalty process. A relationship-marketing platform may help you do that a little more easily and professionally. Keep up with your most loyal and important customers and keep a look out for changes. You may be able to catch them in the process of being romanced by another company.

Streamline your process for increased sales productivity

Simply making your business and selling process a little faster is going to help improve sales productivity. As you move the customer from interest to the purchase, you can skip through each step easily without unneeded delays.

Streamline and lower costs

If you can use the tools at hand to improve and streamline your business, then it may help you lower your costs and your prices. Maybe it will shave a few hours per week off your customer interfacing time or selling cultivation and processing times.

Get feedback with your CRM tools

It may be a good idea to get feedback in person if you are an architect, but there is not always time for a bit of direct feedback, which is why a little bit of data collected with the help of CRM tools may be just what a professional needs.

Enable easier sharing and partnering

The whole process of working with customer relationship tools, especially online means that file sharing and such becomes a lot easier. Partnering becomes easier too as other companies and other people can work on your behalf and they get access to just as many resources as your other staff.

Try a company such as https://www.contactually.com/ or Freshsales. They both offer customer relationship management with cloud services.

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